Through continuous learning and discovery of the industry, EasyCall identified contact center outsourcing as a main business direction, owing to its huge market potential. By July 1999, EasyCall acquired the contact center business of Siemens, which then included the only order-taking call center for food chains, and grew the company from one client to six.

This would be coterminous with its existing legislative franchise and in recognition of EasyCall’s long-standing role in providing telecommunications solutions in the country.

To date, it operates as a provider of various technology solutions and services, as well as managed connectivity and support services. It continues to build on its foundation as a technology and communications provider, and provide businesses and enterprises with innovative solutions tailored to fit their changing needs.

It was a pioneer in alphanumeric paging services and emerged as the paging industry’s market leader for most of the 1990s. The largely phenomenal growth of the paging industry in the 90s, however, was eclipsed by the emerging technology at the time, Short Messaging Services (SMS) that was introduced by mobile phone companies.

The next few years were focused on strengthening its internal operations and businesses, including capital restructuring, integration with an affiliated information technology company and management appointments. 

EasyCall was issued a Certificate of Public Convenience and Necessity for a National Wireless Data Network with the National Telecommunications Commission in 2008, and this led to exploring new ventures into wireless broadband and value-added services.

Among these were particularly in message transcription by a US-based company, and in internet technology enabled by some of the top systems in the world. By September 2000, EasyCall launched its internet business and introduced a suite of consumer and corporate internet products in the market.

In 2015, EasyCall launched EasyNet, together with its subsidiary EasyNet and technology partner Synetcom Philippines. Built on a shared vision to provide last mile solutions to unserved and underserved areas around the Philippines, EasyNet became a key player in the Very Small Aperture Terminal (VSAT) industry as an enabler of fast, reliable and secure connectivity in far-flung areas and locations with limited signal and telecommunications infrastructure. To date, EasyCall has multiple VSAT installations around the country, primarily in unserved and underserved areas in Cebu, Quezon, Antique, Leyte, Bohol, Ifugao, Apayao and Cavite.

This would be coterminous with its existing legislative franchise and in recognition of EasyCall’s long-standing role in providing telecommunications solutions in the country.

In 2003, the Board of Directors approves the spin-off of its operating assets in its businesses into a wholly-owned subsidiary called EasyNet Communications Philippines (EasyNet).

This was undertaken for the business to streamline its operations and for EasyCall to focus on identifying new business opportunities. In early 2004, EasyCall entered negotiations with its local clients to improve profitability and were unable to meet an agreement, spurring a decision to close its local call center operations and initiate a transition with its clients.

Also still fully aware of the burgeoning call center market, in 2002, EasyCall formalized a joint venture with US-owned Performance Consulting Group under the name ePerformax Contact Centers Inc. (eP Manila), highlighting the largely viable local contact center and internet business operations in the country. 

For much of the 2000s, EasyCall focused primarily on its local contact center, internet and data solutions operations, and centralized its foreign contact center outsourcing business with its associate, eP Manila. It was also in 2002 when EasyCall completely shut down its paging operations, and facilitated the smooth transfer of its existing clientele to another paging company.